Measuring Creativity for Innovation Management

David H. Cropley · James C. Kaufman · Arthur J. Cropley

174 citations0/0 files storedJournal of technology management & innovation

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Creativity in Education and Neuroscience Design Education and Practice Service and Product Innovation

Abstract

Identifying the extent and nature of the creativity of new products is a key for innovation management.The revised Creative Solution Diagnosis Scale (CSDS) is a 27-item scale based on a theoretical model of functional creativity, consisting of five main criteria: Relevance & Effectiveness, Problematization, Propulsion, Elegance and Genesis.The CSDS offers potential for differentiated assessments of product creativity as part of the larger process of innovation.Non-expert judges rated a series of mousetrap designs using a 30-item version of the CSDS.Confirmatory factor analysis revealed a simple structure that corresponded closely to the a priori theoretical model of functional creativity.The untrained judges were able to use the scale with a high degree of reliability and internal consistency.The scale offers a tool for managing innovation, especially for stimulating creativity and diagnosing the creativity of products.

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References

1951Coefficient Alpha and the Internal Structure of Tests 1989Structural Equations with Latent Variables 1991Structural Equations with Latent Variables.2002The rise of the creative class: and how it's transforming work, leisure, community and everyday life 1993Toward a Theory of Organizational Creativity 2006The Interplay Between Exploration and Exploitation 1996Creativity In Context: Update To The Social Psychology Of Creativity 1983The Social Psychology of Creativity

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