Strategy as the focus for evaluation

Abstract

Abstract Strategic thinking and planning have long been the focus of management training and organizational development, but strategy is a new unit of analysis for evaluation. The authors examine the increasing attention given to being strategic in the private sector, in government, in philanthropy, and in the not‐for‐profit sectors. To respond and adapt to concerns about the implementation and impacts of strategy, strategy needs to be evaluated. The authors look at what strategy is, offer a framework for evaluating strategy, consider issues in strategic evaluation, and examine opportunities for strategic learning based on evaluating strategy. © Wiley Periodicals, Inc., and the American Evaluation Association.

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