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The Construction of a Segmental Customer Profitability Analysis · Study

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ArticleThe Construction of a Segmental Customer Profitability Analysis

Lisa McManus2007

Article2007

The Construction of a Segmental Customer Profitability Analysis

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Customer churn and segmentation Accounting and Organizational Management Corporate Governance and Management

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Griffith Business School, Department of Accounting, Finance and Economics

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References

2003Management control systems design within its organizational context: findings from contingency-based research and directions for the future 1983On trying to study accounting in the contexts in which it operates 1983Measuring manufacturing performance: a new challenge for managerial accounting research 1984The evolution of management accounting 1993The Constructive Approach in Management Accounting Research.2003Mapping management accounting: graphics and guidelines for theory-consistent empirical research 1997Research in Management Accounting by North Americans in the 1990s.1997New Directions in Management Accounting Research.

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Year2007

Typearticle

Published2007-01-01

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Languageen

Citations11

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ShelfCustomer churn and segmentation

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openalex_workW2103955006

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