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ArticleGender Advertising in the US and India: Exporting Cultural Stereotypes

Michael James Griffin1994

Article1994

Gender Advertising in the US and India: Exporting Cultural Stereotypes

Michael James Griffin · Kasisomayajula Viswanath · Dona Schwartz

49 citations·0/0 files stored·Media Culture & Society

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Media, Gender, and Advertising Gender, Feminism, and Media Cultural Differences and Values

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References

1956The Presentation of Self in Everyday Life.2008Presentation of Self in Everyday Life, the 1983THE GLOBALIZATION OF MARKETS 1978Mass Communication and Society.1978Gender Advertisements 1984Advertising, the uneasy persuasion 1987The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements

Cited by

2011Outside the Head and Outside Individualism-Collectivism 2005Sex-Role Portrayals in African Television Advertising 2016Presidents’ visual presentations in their official photos: A cross-cultural analysis of the US and South Korea 1997Selling the Sex That Sells: Mapping the Evolution of Gender Advertising Research Across Three Decades 2010The New Suzie Wong: Normative Assumptions of White Male and Asian Female Relationships 2014Race and Masculinity

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Year1994

Typearticle

Published1994-07-01

VenueMedia Culture & Society

ISSN-L0163-4437

Languageen

Citations49

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1177/016344379401600308

openalex_workW2103984465

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1998Nothing New Under the Sun? A Comparison of Images of Women in Israeli Advertisements in 1979 and 1994

2001Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach