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Gender Advertising in the US and India: Exporting Cultural Stereotypes
16 references·15 citing·29 second hop
Gender Advertising in the US and India: Exporting Cultural Stereotypes (1994)Gender Advertising in the US and India: E…Presentation of Self in Everyday Life, the (2008)Presentation of Self in Every…In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)In the Pages of Ms.: Sex Role…Culture, Inc.: the corporate takeover of public expression (1990)Culture, Inc.: the corporate …CULTURE, Inc.: The Corporate Takeover of Public Expression (1990)CULTURE, Inc.: The Corporate …The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society (1987)The Codes of Advertising: Fet…Broadcasting In Italy: An Overview (1987)Broadcasting In Italy: An Ove…Advertising, the uneasy persuasion (1984)Advertising, the uneasy persu…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSSex stereotyping in advertising (1983)Sex stereotyping in advertisi…Mass Communication and Society. (1978)Mass Communication and Societ…Gender Advertisements (1978)Gender AdvertisementsThe media are American: Anglo-American media in the world (1977)The media are American: Anglo…Broadcasting in the Third World (1977)Broadcasting in the Third Wor…A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 (1976)A Comparative Analysis of the…A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis …The Presentation of Self in Everyday Life. 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A Comparison of Images of Women in Israeli Advertisements in 1979 and 1994 (1998)Nothing New Under the Sun? A …Selling the Sex That Sells: Mapping the Evolution of Gender Advertising Research Across Three Decades (1997)Selling the Sex That Sells: M…Patriarchy, Mediated Desire, and Chinese Magazine Fiction (1997)Patriarchy, Mediated Desire, …PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. (1990)Framing Processes and Social Movements: An Overview and Assessment (2000)Users of the world, unite! 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this work references cited by second hop

References

  • 1956The Presentation of Self in Everyday Life.25,991 cited
  • 2008Presentation of Self in Everyday Life, the3,771 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1978Mass Communication and Society.1,142 cited
  • 1978Gender Advertisements649 cited
  • 1984Advertising, the uneasy persuasion419 cited
  • 1987The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society391 cited
  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements373 cited
  • 1990CULTURE, Inc.: The Corporate Takeover of Public Expression351 cited
  • 1983Sex stereotyping in advertising330 cited
  • 1990Culture, Inc.: the corporate takeover of public expression304 cited
  • 1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972238 cited
  • 1977The media are American: Anglo-American media in the world223 cited
  • 1977Broadcasting in the Third World205 cited
  • 1990In the Pages of Ms.: Sex Role Portrayals of Women in Advertising187 cited
  • 1987Broadcasting In Italy: An Overview

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168 cited

Cited by

  • 2011Outside the Head and Outside Individualism-Collectivism69 cited
  • 2005Sex-Role Portrayals in African Television Advertising29 cited
  • 2016Presidents’ visual presentations in their official photos: A cross-cultural analysis of the US and South Korea24 cited
  • 1997Selling the Sex That Sells: Mapping the Evolution of Gender Advertising Research Across Three Decades23 cited
  • 2010The New Suzie Wong: Normative Assumptions of White Male and Asian Female Relationships22 cited
  • 2014Race and Masculinity21 cited
  • 1998Nothing New Under the Sun? A Comparison of Images of Women in Israeli Advertisements in 1979 and 199421 cited
  • 2001Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach20 cited
  • 2009Cross‐cultural analysis of gender roles: Indian and US advertisements19 cited
  • 1997Patriarchy, Mediated Desire, and Chinese Magazine Fiction19 cited
  • 2015Localizing to Arabic consumers: Insights from print advertising16 cited
  • 2009Importance Placed on Physical Attractiveness and Advertisement-Inspired Social Comparison Behavior Among Japanese Female and Male Teenagers15 cited
  • 1999An Examination of the Information and Thematic Content of Consumer Print Advertising in India13 cited
  • 2001Communication strategies for technology products in Singapore: a content analysis12 cited
  • 2004Looking Presidential: A Comparison of Newspaper Photographs of Candidates in the United States and Taiwan10 cited