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Communication strategies for technology products in Singapore: a content analysis · Study

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ArticleCommunication strategies for technology products in Singapore: a content analysis

Tanuja Singh2001

Article2001

Communication strategies for technology products in Singapore: a content analysis

Tanuja Singh · Denise D. Schoenbachler

12 citations·0/0 files stored·International Business Review

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Marketing and Advertising Strategies International Business and FDI Media, Gender, and Advertising

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References

1983The Cultural Relativity of Organizational Practices and Theories 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods 1977Content Analysis in Consumer Research 1989Reliability of Nominal Data Based on Qualitative Judgments 1994Reliability Measures for Qualitative Data: Theory and Implications 1978Current issues and research in advertising 1977An Analysis of Information Content in Television Advertising 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan

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2019Mining government tweets to identify and predict citizens engagement 2014Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements 2015Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands

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Year2001

Typearticle

Published2001-10-01

VenueInternational Business Review

ISSN-L0969-5931

Languageen

Citations12

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0969-5931(01)00032-4

openalex_workW2092012001

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