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Communication strategies for technology products in Singapore: a content analysis
16 references·3 citing·45 second hop
Communication strategies for technology products in Singapore: a content analysis (2001)Communication strategies for technology p…Measuring the Cultural Values Manifest in Advertising (2012)Measuring the Cultural Values…The Information Content of Advertising: A Meta-Analysis (1996)The Information Content of Ad…Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Cultural Values Reflected in …Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Business Advertising Appeals …Reliability Measures for Qualitative Data: Theory and Implications (1994)Reliability Measures for Qual…A Comparison of Print Advertisements from the United States and France (1992)A Comparison of Print Adverti…Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact (1990)Measuring Audience Perception…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Becoming a Consumer Society: …Reflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Reflections of Culture: An An…Social communication in advertising : persons, products & images of well-being (1986)Social communication in adver…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…The Cultural Relativity of Organizational Practices and Theories (1983)The Cultural Relativity of Or…Current issues and research in advertising (1978)Current issues and research i…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Mining government tweets to identify and predict citizens engagement (2019)Mining government tweets to i…Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands (2015)Communicating high-tech produ…Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements (2014)Innovation Management and Mar…Culture's Consequences: International Differences in Work-Related Values. 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References

  • 1983The Cultural Relativity of Organizational Practices and Theories3,144 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1994Reliability Measures for Qualitative Data: Theory and Implications958 cited
  • 1978Current issues and research in advertising940 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan531 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1986Social communication in advertising : persons, products & images of well-being375 cited
  • 1996Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries357 cited
  • 1996The Information Content of Advertising: A Meta-Analysis349 cited
  • 1996Cultural Values Reflected in Chinese and U.S. Television Commercials345 cited
  • 2012Measuring the Cultural Values Manifest in Advertising292 cited

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1992
A Comparison of Print Advertisements from the United States and France
217 cited
  • 1990Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact213 cited
  • Cited by

    • 2019Mining government tweets to identify and predict citizens engagement57 cited
    • 2014Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements9 cited
    • 2015Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands8 cited