Product-country images and international food marketing: Relationships and research needs

Abstract

Consumers worldwide have increasing access to a wide variety of food products from other countries. The significance of product-country images in influencing consumer behavior is likely to increase in the future. An understanding of the role of product-country images for food products would aid in the formulation of global marketing strategies. This article provides a review of country of origin literature dealing with food products and a research agenda for agribusiness researchers. © 1996 John Wiley & Sons, Inc.

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