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Media selection for database marketers
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Media selection for database marketers (1995)Media selection for database marketersDeterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts (2009)Deterministic and stochastic …Numeric decision support to find optimal balance between customer acquisition and retention spending (2008)Numeric decision support to f…The effects of direct marketing techniques on performance: An application to arts organizations (2001)The effects of direct marketi…Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry (1999)Status of Database Marketing …The Effect of a Market Orientation on Business Profitability (1990)Managing Brand Equity (1991)Building Strong Brands (1995)Marketing Research: Methodological Foundations (1977)Organizational Innovation: The Influence of Individual, Organizational, and Contextual Factors on Hospital Adoption of Technological and Administrative Innovations (1981)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Success and Failure of Nonprofit Organizations: Theoretical Foundations, Empirical Evidence, and Future Research (2013)Catch Them If You Can: The Effect of Reminder Direct Mailings on the Return Rate of First-Time Donors (2018)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Valuing Customers (2004)Zero defections: quality comes to services. (1990)Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)Optimal Marketing Strategies for the Acquisition and Retention of Service Subscribers (2017)
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  • 2001The effects of direct marketing techniques on performance: An application to arts organizations15 cited
  • 2008Numeric decision support to find optimal balance between customer acquisition and retention spending12 cited
  • 2009Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts10 cited
  • 1999Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry10 cited

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