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A vast literature exists on the concept of \n"linguistic ideology." Scholars\ngenerally agree on defining it as a set of ideas that the members of a\ncommunity hold about the role of language in the community. Nevertheless,\nscholars generally disagree on whether these ideas are explicit\nor implicit. Different views on this point imply different methodologies:\nthe analysis of explicit considerations on language in the first case, that\nof a more multifarious material in the second one. However, excluding\nimplicit ideas from the analysis is too restrictive. A better option is to\ndistinguish between explicit beliefs and implicit assumptions. Whereas\nthe first ones must be studied through socio- or ethno-logical methods,\nthe second ones must be studied through semiotics: the discourses that\nare produced in a community are considered as signs of implicit assumptions\nthat such community holds about language. The paper deals with a\ncase-study: the semiotic ideology behind denegation in the contemporary\nItalian political discourse.
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