Preference for MBA Agribusiness Programme: A Conjoint Analysis

Abstract

In an agricultural business based economy such as that of India, agribusiness opportunity becomes more important, so does higher education in agribusiness.In the light of these, a wakeup call to providing investments in education in the agriculture sector (production, transportation, processing etc) has surface the course of MBA Agribusiness Management.With growing demand for agribusiness, many agriculture universities are offering post graduate courses in agribusiness management which has led to increased competition of institutions in this sector.A conjoint analysis was used in the analysis of the preference of students for various agribusiness management schools based on assigned attributes (Fees per year, Placement for job, Location and recommendation).A conjoint analysis model was used to specify relationship between attributes and utility, which assumes that the overall utility derived from any combination of attributes, is the sum of the separate utilities of each level of an attribute.The study has shown that would be students and students of agribusiness students prefer institutions that assist students to get placement after completion of the course as the first and most important to consider for an agribusiness school, second is moderate fees (below 3lakh per year), location in their home state and institution recommended by parents or an alumnus of that institution.

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