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Some Observations on the State of the Art in Marketing Research · Study

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ArticleSome Observations on the State of the Art in Marketing Research

Naresh K. Malhotra1988

Article1988

Some Observations on the State of the Art in Marketing Research

Naresh K. Malhotra

42 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Business Strategies and Management Research Marketing and Advertising Strategies Business and Management Studies

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1979A Paradigm for Developing Better Measures of Marketing Constructs 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory 1972Elimination by aspects: A theory of choice.1982An Investigation into the Determinants of Customer Satisfaction 1962Individual Choice Behavior 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory 1985Measuring Consumer Involvement Profiles

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1993Multi-item scale usage in marketing journals: 1980 to 1989 1991Mnemonics in Marketing: a Pedagogical Tool 2003Clients’ characteristics and marketing of products: some evidence from a financial institution

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Year1988

Typearticle

Published1988-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations42

Files0 public / 0

ShelfBusiness Strategies and Management Research

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doi10.1007/bf02723322

openalex_workW2105527733

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