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Multi-item scale usage in marketing journals: 1980 to 1989 · Study

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ArticleMulti-item scale usage in marketing journals: 1980 to 1989

Gordon C. Bruner1993

Article1993

Multi-item scale usage in marketing journals: 1980 to 1989

Gordon C. Bruner · Paul J. Hensel

37 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Psychometric Methodologies and Testing Customer Service Quality and Loyalty Business Strategies and Management Research

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References

1951Coefficient Alpha and the Internal Structure of Tests 1991Scale Development : Theory and Applications 1978The Scientific Use of Factor Analysis in Behavioral and Life Sciences 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices 1989Reliability of Nominal Data Based on Qualitative Judgments 1981Construct Validity: A Review of Basic Issues and Marketing Practices 1980The Optimal Number of Response Alternatives for a Scale: A Review 1993Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

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2006The interactive interface of service quality

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Year1993

Typearticle

Published1993-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations37

Files0 public / 0

ShelfPsychometric Methodologies and Testing

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doi10.1007/bf02894526

openalex_workW1965633262

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