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Individual Marketing with Imperfect Targetability
10 references·16 citing·44 second hop
Individual Marketing with Imperfect Targetability (2001)Individual Marketing with Imperfect Targe…When and How Is the Internet Likely to Decrease Price Competition? (1999)When and How Is the Internet …Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers (1998)Mail versus Mall: A Strategic…Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Reducing Buyer Search Costs: …The Value of Purchase History Data in Target Marketing (1996)The Value of Purchase History…Optimal Selection for Direct Mail (1995)Optimal Selection for Direct …Competitive Coupon Targeting (1995)Competitive Coupon TargetingCompetitive Promotional Strategies (1988)Competitive Promotional Strat…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Competitive advantage, creating and sustaining superior performance (1985)Competitive advantage, creati…A Model of Sales. 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this work references cited by second hop

References

  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 1985Competitive advantage, creating and sustaining superior performance10,284 cited
  • 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces2,255 cited
  • 1980A Model of Sales.1,365 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited
  • 1988Competitive Promotional Strategies598 cited
  • 1998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers549 cited
  • 1999When and How Is the Internet Likely to Decrease Price Competition?542 cited
  • 1995Optimal Selection for Direct Mail447 cited
  • 1995Competitive Coupon Targeting373 cited

Cited by

  • 2016The Economics of Privacy1,281 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2022Personalization in personalized marketing: Trends and ways forward592 cited
  • 2001Customer Profitability in a Supply Chain329 cited
  • 2015Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions324 cited

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2018
The Value of Personal Information in Online Markets with Endogenous Privacy
280 cited
  • 2005Personalized Pricing and Quality Differentiation279 cited
  • 2002Research Note Consumer Addressability and Customized Pricing252 cited
  • 2019Your Uber Is Arriving: Managing On-Demand Workers Through Surge Pricing, Forecast Communication, and Worker Incentives249 cited
  • 2008Probabilistic Goods: A Creative Way of Selling Products and Services245 cited
  • 2007Behavior-Based Price Discrimination and Customer Recognition231 cited
  • 2010A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?231 cited
  • 2020Informational Challenges in Omnichannel Marketing: Remedies and Future Research229 cited
  • 2006Chapter 7 Behavior-Based Price Discrimination and Customer Recognition227 cited
  • 2012Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases198 cited
  • 2003Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data190 cited