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Abstract Employees will usually say they would prefer cold cash rather than a noncash incentive. Interestingly, however, when employee productivity is evaluated using cash incentives versus noncash incentives, noncash incentives have proven to be effective at improving performance and employee satisfaction. This article discusses the issues and provides several broad suggestions for successful noncash incen‐tive programs. © 2013 Wiley Periodicals, Inc.
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