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Transmedia brand licensing prior to conglomeration: George Trendle and the Lone Ranger and Green Hornet brands, 1933-1966
16 references·0 citing·35 second hop
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References

  • 2018Distinction: A Social Critique of the Judgement of Taste*20,290 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 1986Pricing the Priceless Child: The Changing Social Value of Children1,220 cited
  • 2004A Consumers' Republic: The Politics of Mass Consumption in Postwar America1,092 cited
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  • 1985Film history: Theory and practice446 cited
  • 1995Fables of abundance: a cultural history of advertising in America433 cited
  • 1983Media and the American Mind: From Morse to McLuhan336 cited
  • 2004Genre and Television: From Cop Shows to Cartoons in American Culture317 cited
  • 1994Out of the garden: toys, TV, and children's culture in the age of marketing

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301 cited
  • 2001An All-Consuming Century: Why Commercialism Won in Modern America284 cited
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