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ArticleModeling partial customer churn: On the value of first product-category purchase sequences

Vera Lucia Miguéis2012

Article2012

Modeling partial customer churn: On the value of first product-category purchase sequences

Vera Lucia Miguéis · Dirk Van den Poel · Ana Santos Camanho · João Falcão e Cunha

95 citations·0/0 files stored·Expert Systems with Applications

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1996The Behavioral Consequences of Service Quality 1990Zero defections: quality comes to services.1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1996The loyalty effect: The hidden force behind growth, profits, and lasting value 1994From Marketing Mix to Relationship Marketing 2008Application of data mining techniques in customer relationship management: A literature review and classification 2004The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research 2008Handling class imbalance in customer churn prediction

Cited by

2017User segmentation for retention management in online social games 2022Machine Learning to Develop Credit Card Customer Churn Prediction 2014Predicting customer churn from valuable B2B customers in the logistics industry: a case study 2015Customer Churn in Mobile Markets: A Comparison of Techniques 2016Customer Churn in Mobile Markets: A Comparison of Techniques

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2020A Survey on Churn Analysis in Various Business Domainsarticle · 11 shared references 2013Customer Churn Prediction in Telecommunication A Decade Review and Classificationreview · 11 shared references 2010Modeling customer churn in a non-contractual setting: the case of telecommunications service providersarticle · 10 shared references 2015Review of Data Mining Techniques for Churn Prediction in Telecomarticle · 10 shared references 2012Predicting partial customer churn using Markov for discrimination for modeling first purchase sequencesarticle · 10 shared references 2015Customer churn prediction in telecommunicationother · 9 shared references

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Year2012

Typearticle

Published2012-04-10

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations95

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.eswa.2012.03.073

openalex_workW2106637586

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2012

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