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Behavior, Reinforcement and Utility

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References

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1961RELATIVE AND ABSOLUTE STRENGTH OF RESPONSE AS A FUNCTION OF FREQUENCY OF REINFORCEMENT 1, 22,277 cited
2010Psychological Science1,277 cited
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1989Selfishness examined: Cooperation in the absence of egoistic incentives507 cited
1991Melioration: A Theory of Distributed Choice320 cited
1980Melioration and Behavioral Allocation

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281 cited

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2000Feedback Delays: How Can Decision Makers Learn Not to Buy a New Car Every Time the Garage Is Empty?40 cited
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1992Article Commentary: Rationality, Melioration, and Law-of-Effect Models for Choice16 cited
2008Neuroeconomics: what neuroscience can learn from economics15 cited
2003Consumption Dependent Changes in Reward Value15 cited