Articlehybrid2009

Mobile Handset Buying Behavior of Different Age and Gender Groups

37 citations0/0 files storedInternational Journal of Business and Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

The prime objective of the study was to understand the variation in the importance given by different age and gender groups to the select factors while buying mobile handsets in India. The study concludes that the mobile handset users of age group of 18-30 years are less price sensitive than consumers of other groups; rather they consider ‘physical appearance’, ‘brand’, ‘value added features’, and ‘core technical features’ more important than users of any other age groups. On the contrary, the consumers of age group 50 years and above have given greater importance to ‘price’ than consumers of other age groups. There were significant differences between different age groups as regards to the importance given to all the factors except ‘post - purchase services’. The difference was highest for the ‘brand’ closely followed by ‘core technical features’ of the handset. Gender differences have also existed for these factors.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 37 citations exist upstream.

References

2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 2000Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers 1999Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach 1976New Product Adoption and Diffusion 1995Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response 1988The Influence of Sex Roles on Judgment 2003Gender differences in cognitive and affective impulse buying 1996Objects, decision considerations and self-image in men's and women's impulse purchases

Cited by

2017Product innovation based on online review data mining: a case study of Huawei phones 2020Feelings of satiation as a mediator between a product’s perceived value and replacement intentions 2012Influence of Product Attributes on Mobile Phone preference among university students: A Case of Undergraduate students 2019Ranking of choice cues for smartphones using the Best–Worst scaling method

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.