Gender differences in information search: implications for retailing

Nelson Barber · Tim H. Dodd · Natalia Velikova

79 citations0/0 files storedJournal of Consumer Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

Abstract

Purpose The purpose of this paper is to examine the influence on search behavior of gender, purchase confidence, and internal knowledge in different purchase situations. It is expected that there will be gender differences on search behavior, particularly given different purchase situations. Design/methodology/approach Multivariate analysis of variance was used to analyze the main and interaction effects of the independent categorical variables on multiple dependent interval variables. An online survey was distributed to employees in different geographic locations in the USA. Findings The results of situational use indicate that sources of information are perceived differently by males and females depending on their levels of purchase confidence and internal knowledge, suggesting that, when consumers consider sources of information, such as retail clerk, family/friends or themselves, the purchase situation influences that decision. Research limitations/implications The measure of the situational influence through brief descriptions of hypothetical consumption situations was required. Such descriptions could not include every possible feature of a natural setting, resulting in subjective interpretation by respondents of what are socially acceptable, possibly confounding results. Practical implications Consumers bring to the buying decision different types of experiences and expectations. Understanding how males and females seek varied sources of external information is relevant to the service industry in designing promotional plans, whether the product of choice is a restaurant, vacation resort, and hotel or tourism destination such as a winery. Originality/value The contribution of the research is to broaden the understanding of search behavior and the role gender plays, particularly in different purchase situations.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 79 citations exist upstream.

References

2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 1985The Effects of Product Class Knowledge on Information Search Behavior 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis 1981Familiarity and Its Impact on Consumer Decision Biases and Heuristics 1999A Short, Reliable Measure of Subjective Knowledge 1994Consumer Knowledge Assessment 1991Exploring Differences in Males' and Females' Processing Strategies 1996Opinion Leaders and Opinion Seekers: Two New Measurement Scales

Cited by

2020Consumer decision-making in a retail store: the role of mental imagery and gender difference 2018Fashion innovativeness in India: shopping behaviour, clothing evaluation and fashion information sources 2017A study of apparel consumer behaviour in China and Taiwan 2021A systematic review of consumer information search in online and offline environments 2017Individual differences in consumer information search for services: A multiple mediation study

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.