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Analyzing search engine advertising
9 references·2 citing·50 second hop
Analyzing search engine advertising (2008)Analyzing search engine advertisingInternet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …The Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services (2005)Cross-Selling Sequentially Or…Dynamic Conversion Behavior at E-Commerce Sites (2004)Dynamic Conversion Behavior a…Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)Modeling the Clickstream: Imp…Factors Affecting Online Advertising Recall: A Study of Students (2003)Factors Affecting Online Adve…Next-product-to-buy models for cross-selling applications (2002)Next-product-to-buy models fo…Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services (1991)Applying latent trait analysi…Informative Advertising with Differentiated Products (1984)Informative Advertising with …BIDDING ON THE BUYING FUNNEL FOR SPONSORED SEARCH AND KEYWORD ADVERTISING (2011)BIDDING ON THE BUYING FUNNEL …Designing an Ad Auctions Game for the Trading Agent Competition (2010)Designing an Ad Auctions Game…Marketing Research (1970)Discrete Choice Analysis: Theory and Application to Travel Demand. (1987)Econometric Models and Economic Forecasts (1990)Performance Implications of Adopting a Customer-Focused Sales Campaign (2008)Loyalty Programmes: Current Knowledge and Research Directions* (2011)Some latent trait models and their use in inferring an examinee's ability (1968)INDIVIDUAL INVESTOR RISK AVERSION AND INVESTMENT PORTFOLIO COMPOSITION (1975)The impact of satisfaction and payment equity on cross-buying (2001)The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development (2009)A Theory of the Allocation of Time (1965)Boys will be Boys: Gender, Overconfidence, and Common Stock Investment (2001)Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision (2008)Online Product Opinions: Incidence, Evaluation and Evolution (2011)Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice (2014)Advances in Consumer Research (2025)An Information Processing Theory of Consumer Choice (1979)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Human behavior and the principle of least effort (1949)Advertising as Information (1974)The New Science of Management Decision (1978)Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry (2020)Introduction to Psychological Measurement (1970)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis (2006)Internet advertising effectiveness (2007)Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment (2014)Equilibrium Distributions of Sales and Advertising Prices (1977)Electoral Competition and Special Interest Politics (1996)Distance, Lending Relationships, and Competition (2005)The Economics of Privacy (2016)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impulse buying: Modeling its precursors (1998)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods (2009)Digital marketing: A framework, review and research agenda (2016)Unemployment Insurance And Unemployment Spells (1988)Unemployment Insurance and Unemployment Spells (1990)How Advertising Works: What Do We Really Know? (1999)The fairyland of Second Life: Virtual social worlds and how to use them (2009)Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Incentives in Teams (1973)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)
this work references cited by second hop

References

  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,570 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 2004Dynamic Conversion Behavior at E-Commerce Sites520 cited
  • 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts472 cited
  • 2006The Effect of Banner Advertising on Internet Purchasing456 cited
  • 1991Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services249 cited
  • 2003Factors Affecting Online Advertising Recall: A Study of Students246 cited
  • 2005Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services235 cited
  • 2002Next-product-to-buy models for cross-selling applications161 cited

Cited by

  • 2011BIDDING ON THE BUYING FUNNEL FOR SPONSORED SEARCH AND KEYWORD ADVERTISING105 cited
  • 2010Designing an Ad Auctions Game for the Trading Agent Competition37 cited

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