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Consumer learning and the effects of virtual experience relative to indirect and direct product experience

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References

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1998

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Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods

883 cited

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2024Effect of customers’ subjective knowledge on accepting ESG (environmental, social, governance) activities in the hospitality industry23 cited
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2020Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services20 cited
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2015The Effect of Sport Video Gaming on Sport Brand Attitude, Attitude Strength, and the Attitude-Behavior Relationship18 cited
2009From Interactive to Immersive: Advertising Education takes a Virtual Leap of Faith15 cited
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