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The Maximizing Mind-Set

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References

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1,947 cited

2002Maximizing versus satisficing: Happiness is a matter of choice.1,817 cited

Cited by

2019The differential impact of “mood” on consumers’ decisions, a case of mobile payment adoption90 cited
2020Customer inertia marketing73 cited
2015When one desires too much of a good thing: The compromise effect under maximizing tendencies63 cited
2017When Seeking the Best Brings Out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior58 cited
2022Choice freedom49 cited
2017Maximizing versus satisficing in the digital age: Disjoint scales and the case for “construct consensus”48 cited
2022Opportunity cost in consumer behavior: Definitions, operationalizations, and ambiguities45 cited
2020What does it mean to maximize? “Decision difficulty,” indecisiveness, and the jingle-jangle fallacies in the measurement of maximizing44 cited
2017Good enough—compromise between desirability and feasibility: An alternative perspective on satisficing41 cited
2022The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets40 cited
2020Disorder and Downsizing39 cited
2020Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo36 cited
2017Maximization Paradox: Result of Believing in an Objective Best35 cited
2023Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction34 cited
2020When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases34 cited
2019How a maximizing orientation affects trade‐offs between desirability and feasibility: The role of outcome‐ versus process‐focused decision making31 cited