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The Role of Ad‐Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model
16 references·5 citing·45 second hop
The Role of Ad‐Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model (2012)The Role of Ad‐Evoked Consumption Visions…Handbook of consumer psychology (2008)Handbook of consumer psycholo…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…The relation of rational and experiential information processing styles to personality, basic beliefs, and the ratio-bias phenomenon. (1999)The relation of rational and …Representativeness, Relevance, and the Use of Feelings in Decision Making (1998)Representativeness, Relevance…Individual differences in intuitive-experiential and analytical-rational thinking styles. (1996)Individual differences in int…Integration of the cognitive and the psychodynamic unconscious. (1994)Integration of the cognitive …Conflict between intuitive and rational processing: When people behave against their better judgment. (1994)Conflict between intuitive an…Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…Contingent weighting in judgment and choice. (1988)Contingent weighting in judgm…The Role of Imagery in Information Processing: Review and Extensions (1987)The Role of Imagery in Inform…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements (2023)Neuromarketing as a scale val…Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products (2022)Can visual language convey ta…The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer (2021)The effect of human model ima…Applying experiential marketing in selling tourism dreams (2018)Applying experiential marketi…Before–after appeals: a dual-route effect model (2015)Before–after appeals: a dual-…The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand authenticity: An integrative framework and measurement scale (2014)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Judgment under Uncertainty: Heuristics and Biases (1975)Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty (1982)Norm theory: Comparing reality to its alternatives. 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(1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Measurement of Destination Image: An Empirical Assessment (1993)The meaning and measurement of destination image. 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this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1994Integration of the cognitive and the psychodynamic unconscious.2,882 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 1996Individual differences in intuitive-experiential and analytical-rational thinking styles.1,927 cited
  • 1988Contingent weighting in judgment and choice.1,585 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
  • 1999The relation of rational and experiential information processing styles to personality, basic beliefs, and the ratio-bias phenomenon.1,252 cited
  • 2008Handbook of consumer psychology1,195 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 1998Representativeness, Relevance, and the Use of Feelings in Decision Making874 cited

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1994
Conflict between intuitive and rational processing: When people behave against their better judgment.
810 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
  • Cited by

    • 2018Applying experiential marketing in selling tourism dreams138 cited
    • 2021The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer18 cited
    • 2023Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements15 cited
    • 2015Before–after appeals: a dual-route effect model13 cited
    • 2022Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products12 cited