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Mark(et)ing the Bottle: Using QR Codes to Build New Wine Regions · Study

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ChapterMark(et)ing the Bottle: Using QR Codes to Build New Wine Regions

Tara Brabazon2014

Chapter2014

Mark(et)ing the Bottle: Using QR Codes to Build New Wine Regions

Tara Brabazon · Mick Winter · Bryn Gandy

1 citations·0/0 files stored·SpringerBriefs in business

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Wine Industry and Tourism Culinary Culture and Tourism QR Code Applications and Technologies

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References

1995The creative city 2000Living on Thin Air: The New Economy 2000Living on thin air : the new economy 2006Wine, regions and the geographic imperative: The Coonawarra example 2007Wine, society, and globalization : multidisciplinary perspectives on the wine industry 2012Employing a Lifecycle Typology to Generate a Unified and Strategic Approach to Regional Wine Tourism Development 2012Context and differentiation: Development of the wine industry in three Canadian regions

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Details

Year2014

Typechapter

Published2014-01-01

VenueSpringerBriefs in business

ISSN-L2191-5482

Languageen

Citations1

Files0 public / 0

ShelfWine Industry and Tourism

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doi10.1007/978-981-287-059-9_8

openalex_workW210880215

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