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The Melbourne garden nursery industry: a qualitative review of marketing and new product development orientation in a retail environment
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The Melbourne garden nursery industry: a qualitative review of marketing and new product development orientation in a retail environment (1997)The Melbourne garden nursery industry: a …The Fundamentals of Marketing (2010)The Fundamentals of MarketingNew Products (1994)New ProductsDoes Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …Postmodern Marketing? (1993)Postmodern Marketing?Dimensions of success in new product development: An exploratory investigation (1993)Dimensions of success in new …Where to Now in New Product Development Research? (1992)Where to Now in New Product D…The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical (1992)The Four Ps of the Marketing …Speeding Up New Product Development: The Effects of Leadership Style and Source of Technology (1991)Speeding Up New Product Devel…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Double Jeopardy Revisited (1990)Double Jeopardy RevisitedParental Style and Consumer Socialization of Children (1988)Parental Style and Consumer S…Analysis for Marketing Planning (1988)Analysis for Marketing Planni…New Products Management (1987)New Products ManagementDesign and marketing of new products (1980)Design and marketing of new p…A Study of Marketing Generalizations (1980)A Study of Marketing Generali…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Evolving to a New Dominant Logic for Marketing (2003)The External Control of Organizations: A Resource Dependence Perspective (1979)Market Orientation and the Learning Organization (1995)The Comparative Advantage Theory of Competition (1995)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)External Control of Organizations: Resource Dependence Perspective (2011)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Organizational culture and leadership (1993)The Discovery of Grounded Theory (2017)An Investigation into the New Product Process: Steps, Deficiencies, and Impact (1986)New Products: What Separates Winners from Losers? (1987)Strategic Orientation of the Firm and New Product Performance (1997)Winning at new products : accelerating the process from idea to launch (2001)No project is an island: linking projects to history and context (2003)Current patterns of parental authority. (1971)Book Reviews: Keppel, Geoffrey. Design and Analysis: A Researcher’s Handbook . Englewood Cliffs, N. J.: Prentice Hall, 1973. 658 + xiii pp. $13.95 (1975)Design and Analysis: A Researcher's Handbook (1975)Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)Marketing, Scientific Progress, and Scientific Method (1983)The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)Market-Share Analysis (1988)Do Customer Loyalty Programs Really Work (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Customer loyalty and customer loyalty programs (2003)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)A Multistage Model of Customers' Assessments of Service Quality and Value (1991)Learning orientation, firm innovation capability, and firm performance (2002)PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices (1997)Product Development Decisions: A Review of the Literature (2001)Consumer Cocreation in New Product Development (2010)An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes (2000)An empirically-based typology of product innovativeness for new financial services: Success and failure scenarios (2001)Green and competitive (2003)Market Segmentation, Product Differentiation, and Marketing Strategy (1987)Brands and brand equity: definition and management (2000)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)
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References

  • 1990The Effect of a Market Orientation on Business Profitability9,642 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications9,157 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1980Design and marketing of new products1,135 cited
  • 1987New Products Management730 cited
  • 1990Double Jeopardy Revisited611 cited
  • 2010The Fundamentals of Marketing482 cited
  • 1988Parental Style and Consumer Socialization of Children418 cited
  • 1994New Products351 cited
  • 1992Where to Now in New Product Development Research?234 cited
  • 1980A Study of Marketing Generalizations233 cited
  • 1991Speeding Up New Product Development: The Effects of Leadership Style and Source of Technology179 cited
  • 1993Dimensions of success in new product development: An exploratory investigation171 cited
  • 1993Postmodern Marketing?152 cited
  • 1992The Four Ps of the Marketing Concept: Prescriptive, Polemical, Permanent and Problematical152 cited
  • 1988Analysis for Marketing Planning

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