Thesisgreen2002

Incongruity between Ads and Consumer Expectations of Advertising

63 citations0/0 files storedRePub (Erasmus University Rotterdam)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

Joost Loef (1973) studied Business Economics at Erasmus University Rotterdam and \ngraduated in 1997. In September 1997 he continued his stay at the Erasmus University \nto carry out his doctoral research. His research interests are in the fields of consumer \nbehavior and marketing.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 63 citations exist upstream.

References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980A circumplex model of affect.1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1977Features of similarity.1985Measuring the Involvement Construct 1976Basic objects in natural categories 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change

Cited by

2007The Economic Virtues of SRI and CSR 2003Exploration, Exploitation and Co-evolution in Innovation Networks 2007Computational and Game-Theoretic Approaches for Modeling Bounded Rationality 2001Pricing Models for Bermudan-style Interest Rate Derivatives 2014Business Agility and Information Technology in Service Organizations 2004New Competition; Foreign Direct Investment and Industrial Development in China

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.