Assessing the Adoption of Webbased E-Commerce for Businesses

Abstract

Many opportunities have been made available through the Internet with the early adopters' successes well publicized. Thus, many organizations not taking advantage of the Internet are currently examining their options. The purpose of this research project is to assess the behavior of business executives in the decision-making process of adopting web-based electronic commerce. The Theory of Reasoned Action (Ajzen and Fishbein 1980) and the Theory of Planned Behavior (Ajzen 1991) provide the theoretical foundation for this study. Currently in the data collection phase, executives employed by varying sizes of companies are surveyed in this cross-industry study. Preliminary results from the elicitation study are reported as well as sample questions resulting from the elicitation study to be used in the final questionnaire.

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