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Only recently have anthropologists and other social scientists begun to study the emerging Hispanic-oriented transportation industry in the United States. During the past 20 years, camionetas (15-passenger mini-vans) have largely been replaced by luxurious buses, and family firms have been forced to compete in an increasingly transnational marketplace with large American and Mexican corporations. In this article, we examine the Hispanic transportation system in the Dallas, Texas region, which serves as a major hub for travelers to and from central Mexico and destinations throughout the United States. More than 50 firms compete for customers in this rapidly changing marketplace. To date, these firms have gone through a process of incorporation driven by local, state, and federal regulators. As the industry continues to be more regulated and more competitive, we predict that the number of firms will decline as consolidation is forced on the entrepreneurs whose innovations were responsible for the creation of the Hispanic transportation system in Dallas and beyond.
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