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Testing the tyranny of too much choice against the allure of more choice

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References

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2004The Role of Representative Design in an Ecological Approach to Cognition.

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409 cited

2001Reducing Assortment: An Attribute-Based Approach394 cited

Cited by

2009Size, entropy, and density: What is the difference that makes the difference between small and large real‐world assortments?97 cited
2013Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals92 cited
2011The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store57 cited
2009Leaving the store empty‐handed: Testing explanations for the too‐much‐choice effect using decision field theory53 cited
2016The dynamics of deferred decision44 cited
2018Scanning for discounts: examining the redemption of competing mobile coupons41 cited
2018Decision Inertia in Critical Incidents37 cited
2017Choice overload and asymmetric regret35 cited
2012Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis33 cited
2014Understanding Declining Science Participation in Australia: A Systemic Perspective29 cited
2016Information overload, choice deferral, and moderating role of need for cognition: Empirical evidence27 cited
2017Emotion effects on choice deferral24 cited
2016The maximizing consumer wants even more choices: How consumers cope with the marketplace of overchoice19 cited
2017Switching behaviour as a function of number of options: How much is too much for consumer choice decisions?19 cited
2019When self‐customization backfires: The role of a maximizing mindset18 cited
2017The role of consumers’ attitudes in estimating consumer response to assortment composition17 cited