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Scanning for discounts: examining the redemption of competing mobile coupons · Study

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ArticleScanning for discounts: examining the redemption of competing mobile coupons

César Zamudio2018

Article2018

Scanning for discounts: examining the redemption of competing mobile coupons

41 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

2001Econometric Analysis of Cross Section and Panel Data 1994Customer Loyalty: Toward an Integrated Conceptual Framework 2000When choice is demotivating: Can one desire too much of a good thing?2000When choice is demotivating: Can one desire too much of a good thing?2004The Paradox of Choice: Why More Is Less 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces 1973Brand Loyalty Vs. Repeat Purchasing Behavior 2010Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload

Cited by

2020Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions 2021How push messaging impacts consumer spending and reward redemption in store-loyalty programs 2022The Journal of the Academy of Marketing Science at 50: A historical analysis 2023Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products 2020Targeted reminders of electronic coupons: using predictive analytics to facilitate coupon marketing

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Details

Year2018

Typearticle

Published2018-07-12

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations41

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11747-018-0592-7

openalex_workW2874050665

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2020Digital Coupon Redemption: Conceptualization, Scale Development and Validation

2021Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism

2022The determinants of Women's redemption of geo-targeted m-coupons