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A Consumer Approach to Branded Wines
1 references·16 citing·46 second hop
A Consumer Approach to Branded Wines (1986)A Consumer Approach to Branded WinesThe Role of Personal Values in Marketing and Consumer Behavior (1977)The Role of Personal Values i…Best-Worst Scaling: Theory, Methods and Applications (2015)Best-Worst Scaling: Theory, M…Millennial wine consumers: Risk perception and information search (2012)Millennial wine consumers: Ri…International Experience in International Business Research: A Conceptualization and Exploration of Key Themes (2012)International Experience in I…The role of perceived risk in wine purchase decisions in restaurants (2009)The role of perceived risk in…Region of origin and its importance among choice factors in the wine‐buying decision making of consumers (2009)Region of origin and its impo…Message on a bottle: The relative influence of wine back label information on wine choice (2009)Message on a bottle: The rela…Consumer preferences of wine in Italy applying best‐worst scaling (2009)Consumer preferences of wine …Applying best‐worst scaling to wine marketing (2009)Applying best‐worst scaling t…Women wine consumers: information search and retailing implications (2007)Women wine consumers: informa…Motivational factors of gender, income and age on selecting a bottle of wine (2006)Motivational factors of gende…Country‐of‐origin effects on Chinese wine consumers (2006)Country‐of‐origin effects on …Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)Using simulations from discre…Influence of purchase place and consumption frequency over quality wine preferences (2005)Influence of purchase place a…Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach (2002)Segmentation of the Australia…Exploring the Links Between Wine Choice and Dining Occasions: Factors of Influence (2001)Exploring the Links Between W…External Search Effort for Wine (2000)External Search Effort for Wi…Dynamic capabilities and strategic management (1997)Dynamic capabilities: what are they? 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References

  • 1977The Role of Personal Values in Marketing and Consumer Behavior783 cited

Cited by

  • 2005Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice530 cited
  • 2015Best-Worst Scaling: Theory, Methods and Applications438 cited
  • 2006Country‐of‐origin effects on Chinese wine consumers262 cited
  • 2009Applying best‐worst scaling to wine marketing256 cited
  • 2009Message on a bottle: The relative influence of wine back label information on wine choice246 cited
  • 2002Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach213 cited
  • 2006Motivational factors of gender, income and age on selecting a bottle of wine207 cited
  • 2009The role of perceived risk in wine purchase decisions in restaurants169 cited
  • 2012International Experience in International Business Research: A Conceptualization and Exploration of Key Themes157 cited
  • 2000External Search Effort for Wine143 cited
  • 2007Women wine consumers: information search and retailing implications135 cited
  • 2009Region of origin and its importance among choice factors in the wine‐buying decision making of consumers132 cited
  • 2005Influence of purchase place and consumption frequency over quality wine preferences

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125 cited
  • 2012Millennial wine consumers: Risk perception and information search124 cited
  • 2009Consumer preferences of wine in Italy applying best‐worst scaling120 cited
  • 2001Exploring the Links Between Wine Choice and Dining Occasions: Factors of Influence110 cited