THE IMPACT ON CONSUMPTION OF SELLING WINE IN GROCERY STORES

Reginald G. Smart

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Wine Industry and Tourism Consumer Market Behavior and Pricing Global Public Health Policies and Epidemiology

Abstract

This paper examines the effect of introducing wine into grocery stores in Quebec. Beer has been available in Quebec grocery stores for many years but limited wine sales were introduced in 1978. Data on wine sales and total sales of alcoholic beverages were examined for Quebec and Ontario for the years 1967-1983. Neither beer nor wine are sold in the grocery stores of Ontario and it represented a control province. The analyses show that there was no impact on wine sales or total alcohol sales from the introduction of wine into grocery stores. In fact, alcohol consumption fell a little more in Quebec than in Ontario. The reasons for the lack of impact could include depressed economic circumstances, the relative unpopularity of wine compared to other beverages and the long-term trend toward lower alcohol consumption throughout Canada.

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2012Effects of Alcohol Retail Privatization on Excessive Alcohol Consumption and Related Harms 2009Changes in per capita alcohol sales during the partial privatization of British Columbia's retail alcohol monopoly 2003–2008: a multi‐level local area analysis 1995Changes in alcohol consumption resulting from the elimination of retail wine monopolies: results from five U.S. states.1990Effects of the elimination of a state monopoly on distilled spirits’ retail sales: a time‐series analysis of Iowa 2005An investigation of the effect of privatization of retail sales of alcohol on consumption and traffic accidents in Alberta, Canada 2013Alcohol Outlet Densities and Alcohol Price: The B ritish C olumbia Experiment in the Partial Privatization of Alcohol Sales Off‐Premise 1996Does allowing the sale of wine in Quebec grocery stores increase consumption?2011THE ECONOMICS OF INTRODUCING WINE INTO GROCERY STORES

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