Measuring corporate reputation

Stewart Lewis

218 citations0/0 files storedCorporate Communications An International Journal

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Corporate Identity and Reputation Corporate Social Responsibility Reporting Public Relations and Crisis Communication

Abstract

Considers how corporate reputation is most influenced by the actions of an organization rather than a successful (or otherwise) PR campaign. Then considers how a communication strategy can best influence reputation. It is important to avoid a monologue – deciding the message then conveying it with ruthless efficiency – and move to dialogue – knowing what matters to an audience and communicating on that level. Also discusses corporate social responsibility, familiarity versus favourability and the drivers of favourability among specific target audiences.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 218 citations exist upstream.

Cited by

2009Corporate reputation in the era of Web 2.0: the case of Primark 2007One reputation or many?2009Corporate Reputation: Do Board Characteristics Matter?2005Reputation in Relationships: Measuring Experiences, Emotions and Behaviors 2004Corporate reputation – a value creating strategy 2003Can SMEs “do” CSR? A practitioner’s view of the ways small‐ and medium‐sized enterprises are able to manage reputation through corporate social responsibility 2006Understanding issue complexity when building a socially responsible brand 2008Meso-level theory of accountability in organizations

Imported from OpenAlex (CC0) — nothing here is generated.