Analysis of Trust in Internet and Mobile Commerce Adoption

Dai-Yon Cho · Hyun Jung Kwon · Hyoung-Yong Lee

120 citations0/0 files storedHawaii International Conference on System Sciences (HICSS)

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

Understanding user acceptance of the Internet, especially the intentions to use Internet commerce and mobile commerce, is important in explaining the fact that these commerce have been growing at an exponential rate in recent years. This paper studies factors of new technology to better understand and manage the electronic commerce activities. The theoretical model proposed in this paper is intended to clarify the factors as they are related to the technology acceptance model. More specifically, the relationship among trust and other factors are hypothesized. Using the technology acceptance model, this research reveals the importance of the hedonic factor. The result of this research implies that the ways of stimulating and facilitating customers' participation in mobile commerce should be differentiated from those in Internet commerce

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1995An Integrative Model Of Organizational Trust 1998Not So Different After All: A Cross-Discipline View Of Trust 1995Understanding Information Technology Usage: A Test of Competing Models 2003Trust and TAM in Online Shopping: An Integrated Model1

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2016Predicting Drivers of Mobile Entertainment Adoption: A Two-Stage SEM-Artificial-Neural-Network Analysis 2016Trust and mobile commerce in North America 2011Influence of individual characteristics, perceived usefulness and ease of use on mobile entertainment adoption 2013Assessing Key Factor that Influence on the Acceptance of Mobile Commerce Based on Modified UTAUT 2014The role of trust and risk perceptions in cloud archiving — Results from an empirical study

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