Cross-Cultural Methods for the Study of Behavioral Decision Making

James J. Jaccard · Choi K. Wan

34 citations0/0 files storedJournal of Cross-Cultural Psychology

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Decision-Making and Behavioral Economics Psychometric Methodologies and Testing Cultural Differences and Values

Abstract

A framework for studying behavioral decision making in cross-cultural contexts is described. The approach is based upon a combined etic-emic methodology and circumvents scaling problems that have plagued past applications of decision theory in different cultures. The approach was applied empirically to career decisions of college students in the United States and Hong Kong. Overall, the data were supportive of the framework.

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1980Understanding Attitudes and Predicting Social Behavior 1980Cross-Cultural Research Methods 1974The Analysis of Subjective Culture.2007Interpersonal Behavior 1969On Cross-Cultural Comparability 2001Cross-cultural Research Methods 1973Psychology and Culture 1971Cultural differences and inferences about psychological processes.

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