Response Latency Versus Certainty as Indexes of the Strength of Voting Intentions in a Cati Survey

John N. Bassili

183 citations0/0 files storedPublic Opinion Quarterly

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Survey Methodology and Nonresponse Electoral Systems and Political Participation Psychometric Methodologies and Testing

Abstract

This CATI study compares two measures of attitude strength, accessibility and certainty, for the purpose of predicting discrepancies between voting intentions and voting behavior. Accessibility was indexed by response latency to a voting intention question and certainty by a question about the finality of the voting intention. Logistic regression showed response latency to be a better predictor of discrepancies between voting intentions and voting behavior than certainty. The theoretical implications of this finding as well as the practical implications of a method for measuring response latencies in CATI election studies are discussed.

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References

1977Telling more than we can know: Verbal reports on mental processes.1977Attitude-behavior relations: A theoretical analysis and review of empirical research.1983Human Inference: Strategies and Shortcomings of Social Judgment.1969Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects 1990Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework 1986Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations: An investigation of the 1984 presidential election.1993Attitude strength: One construct or many related constructs?1982Attitude accessibility, attitude-behavior consistency, and the strength of the object-evaluation association

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2018The Handbook of Attitudes, Volume 1: Basic Principles 2008Predicting Voting Behavior of Young Adults: The Importance of Information, Motivation, and Behavioral Skills 2000Do Strength‐Related Attitude Properties Determine Susceptibility to Response Effects? New Evidence From Response Latency, Attitude Extremity, and Aggregate Indices 2015It’s all in the attitude: The role of job attitude strength in job attitude–outcome relationships.

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