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ArticleCross-Functional Working Relationships in Marketing

M. D. Huft1995

Article1995

Cross-Functional Working Relationships in Marketing

73 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Quality and Supply Management Team Dynamics and Performance

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References

1994The Commitment-Trust Theory of Relationship Marketing 1969The social psychology of organizing 1987Developing Buyer-Seller Relationships 1973Social penetration: The development of interpersonal relationships 1992The Changing Role of Marketing in the Corporation 1992Interpretive Barriers to Successful Product Innovation in Large Firms 1992Network Dyads in Entrepreneurial Settings: A Study of the Governance of Exchange Relationships 1981Attention and Self-Regulation : A Control-Theory Approach to Human Behavior

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2000Superordinate Identity in Cross-Functional Product Development Teams: Its Antecedents and Effect on New Product Performance 2002A Theory and Model of Business Alliance Success 2010The Role of Information Technologies in Enhancing R&D-Marketing Integration: An Empirical Investigation 2020Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters 2006A study of relationship effectiveness between marketing and sales managers in business markets

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Year1995

Typearticle

Published1995-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations73

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/009207039502300416

openalex_workW2111839571

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