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ArticleCross-functional working relationships in marketing

Michael D. Hutt1995

Article1995

Cross-functional working relationships in marketing

Michael D. Hutt

50 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Organizational Management and Innovation

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References

1994The Commitment-Trust Theory of Relationship Marketing 1969The social psychology of organizing 1987Developing Buyer-Seller Relationships 1978The External Control of Organizations.1973Social penetration: The development of interpersonal relationships 1992The Changing Role of Marketing in the Corporation 1992Interpretive Barriers to Successful Product Innovation in Large Firms 1992Network Dyads in Entrepreneurial Settings: A Study of the Governance of Exchange Relationships

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2006A study of relationship effectiveness between marketing and sales managers in business markets 2011Perceived marketing–sales relationship effectiveness: a matter of justice 2014Top management involvement with key accounts: The concept, its dimensions, and strategic outcomes 2009The Effect of Interactional Fairness on the Performance of Cross‐Functional Product Development Teams: A Multilevel Mediated Model*2000The Marketing–Finance Interface

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Year1995

Typearticle

Published1995-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations50

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/bf02893875

openalex_workW4256721607

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2014

Reinventing the wheel? A critical view of demand-chain management

2011An exploration of key connections within sales‐marketing interface

2012Improving Distribution Service Performance Through Effective Production and Logistics Integration