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ArticleThe Marketing–Finance Interface

Ko de Ruyter2000

Article2000

The Marketing–Finance Interface

Ko de Ruyter · Martin G. M. Wetzels

45 citations·0/0 files stored·Journal of Business Research

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Quality and Supply Management

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References

1994The Commitment-Trust Theory of Relationship Marketing 1990The measurement and antecedents of affective, continuance and normative commitment to the organization 1987Developing Buyer-Seller Relationships 1967A new scale for the measurement of interpersonal trust1 1992Interpretive Barriers to Successful Product Innovation in Large Firms 1989Determinants of Continuity in Conventional Industrial Channel Dyads 1995An Integrated Model of Buyer-Seller Relationships 1974Building Organizational Commitment: The Socialization of Managers in Work Organizations

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2005Knowledge Transfers in Acquisitions — An Exploratory Study and Model 2017Accounting-marketing integration dimensions and antecedents: insights from a frontier market 2021Strategic business decision making: the use and relevance of marketing metrics and knowledge management 2015Processes and integration in the interaction of purchasing and marketing: Considering synergy and symbiosis 2006Service orientations of manufacturing companies:impact on new product success

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Year2000

Typearticle

Published2000-11-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations45

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/s0148-2963(99)00034-x

openalex_workW1484038558

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