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Integrated marketing communications requires a new way of thinking

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References

2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
1993Client Perceptions of Integrated Marketing Communications303 cited

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2006Internal brand factors driving successful financial services brands220 cited
2006Communicating Services Brands' Values Internally and Externally178 cited
2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach127 cited
2020Bridging marketing theory and big data analytics: The taxonomy of marketing attribution122 cited
2012Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process100 cited
2003IMC–performance relationship: further insight and evidence from the Australian marketplace87 cited
2016IMC – an integrative review75 cited
2001Integrated marketing communications and the language of marketing development63 cited
2009IMC: Has anything really changed? A new perspective on an old definition61 cited
2009Integrated communications: from one look to normative consistency61 cited
2013Strategic IMC: From abstract concept to marketing management tool51 cited
2012Modelling the Influence of Integrated Marketing Communication on Consumer Behaviour: An Approach based on Hierarchy of Effects Concept

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49 cited

2012The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry40 cited

2005Implementing e‐value strategies in UK retailing38 cited

2012Marketing Management and Communications in the Public Sector35 cited

2019IMC in digitally-empowering contexts: the emerging role of negotiated brands34 cited