References

• 1993Common risk factors in the returns on stocks and bonds26,615 cited
• 1997On Persistence in Mutual Fund Performance17,267 cited
• 1983Limited-dependent and qualitative variables in econometrics13,257 cited
• 1993Market Orientation: Antecedents and Consequences7,032 cited
• 2005The economic implications of corporate financial reporting6,337 cited
• 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited
• 2006The Cross‐Section of Volatility and Expected Returns4,576 cited
• 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
• 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
• 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
• 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
• 1996Do Brokerage Analysts' Recommendations Have Investment Value?1,916 cited
• 2002The rewards to meeting or beating earnings expectations1,706 cited
• 1995Return on Quality (ROQ): Making Service Quality Financially Accountable1,638 cited
• 2002Management's Incentives to Avoid Negative Earnings Surprises