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Children's brand symbolism understanding: Links to theory of mind and executive functioning

16 references·16 citing·35 second hopsampled

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References

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1974

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Children and Commercial Persuasion: An Attribution Theory Analysis

405 cited

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2014Age-dependent effects of food advergame brand integration and interactivity59 cited
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2019Children as Vulnerable Consumers in Online Environments41 cited
2022Advanced Theory of Mind35 cited
2012The implicit influence of bimodal brand placement on children29 cited
2016Advertising's impact on pre‐schoolers’ brand knowledge and materialism27 cited
2016The development of brand awareness in young children: how do young children recognize brands?27 cited
2016The child–brand relationship: social interactions matter24 cited
2011Adolescent girls from a modern conservative culture: The impact of their social identity on their perception of brand symbolism22 cited
2016Brands as cultural resources in children’s peer culture21 cited
2015A Humanistic Approach to Understanding Child Consumer Socialization in US Homes20 cited