Associative learning of likes and dislikes: Some current controversies and possible ways forward

Jan De Houwer · Frank Baeyens · Andy Peter Field

184 citations0/0 files storedCognition & Emotion

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Social and Intergroup Psychology Memory and Neural Mechanisms Neural and Behavioral Psychology Studies

Abstract

Evaluative conditioning (EC) is one of the terms that is used to refer to associatively induced changes in liking. Many controversies have arisen in the literature on EC. Do associatively induced changes in liking actually exist? Does EC depend on awareness of the fact that stimuli are associated? Is EC resistant to extinction? Does attention help or hinder EC? As an introduction to this special issue, we will discuss the extent to which the papers that are published in this issue help to resolve some of the controversies that surround EC. We also speculate about possible boundary conditions of EC and attempt to reconcile conflicting results on the functional properties of EC.

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1977Telling more than we can know: Verbal reports on mental processes.1998Measuring individual differences in implicit cognition: The implicit association test.1998Measuring individual differences in implicit cognition: The implicit association test.1980Feeling and thinking: Preferences need no inferences.1986On the automatic activation of attitudes.1991Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2.2001Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning.1986How do attitudes guide behavior

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