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A Network Perspective of Digital Competition in Online Advertising Industries: A Simulation-Based Approach
16 references·3 citing·49 second hop
A Network Perspective of Digital Competition in Online Advertising Industries: A Simulation-Based Approach (2010)A Network Perspective of Digital Competit…Social Influence: Compliance and Conformity (2004)Social Influence: Compliance …Handbook of social psychology (2004)Handbook of social psychologyThe Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Digitization of Word of M…Switching barriers and repurchase intentions in services (2000)Switching barriers and repurc…Information Rules: A Strategic Guide to the Network Economy (2000)Information Rules: A Strategi…Customer satisfaction with services: putting perceived value into the equation (2000)Customer satisfaction with se…Information Rules: A Strategic Guide to the Network Economy (1999)Information Rules: A Strategi…Social influence: Social norms, conformity and compliance. (1998)Social influence: Social norm…Alliances and networks (1998)Alliances and networksHypercompetition: Managing the Dynamics of Strategic Maneuvering (1996)Hypercompetition: Managing th…Systems Competition and Network Effects (1994)Systems Competition and Netwo…The impact of institutional trading on stock prices (1992)The impact of institutional t…A Simple Model of Herd Behavior (1992)A Simple Model of Herd Behavi…Exploration and Exploitation in Organizational Learning (1991)Exploration and Exploitation …Book Review: Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Book Review: Personal Influen…A study of normative and informational social influences upon individual judgment. (1955)A study of normative and info…Price and Online Advertising Efforts Competition Between Platforms in a Supply Chain Under Uncertain Market Demand (2024)Price and Online Advertising …How digital platform changing people way to buy FMCG products (2022)How digital platform changing…Exploring Foundations for Using Simulations in IS Research (2018)Exploring Foundations for Usi…Mobilizing Invisible Assets (1987)Increasing Returns and Path Dependence in the Economy. (1996)The Knowledge-creating company: How Japanese companies create the dynamics of innovation (1997)Mining the network value of customers (2001)Value creation in E‐business (2001)Business Models, Business Strategy and Innovation (2009)A Theory of Co-operation and Competition (1949)Informal social communication. 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References

  • 1991Exploration and Exploitation in Organizational Learning22,018 cited
  • 2004Social Influence: Compliance and Conformity6,582 cited
  • 1992A Simple Model of Herd Behavior6,511 cited
  • 1955A study of normative and informational social influences upon individual judgment.5,119 cited
  • 2004Handbook of social psychology4,740 cited
  • 1998Alliances and networks4,705 cited
  • 2000Information Rules: A Strategic Guide to the Network Economy4,416 cited
  • 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms3,439 cited
  • 1994Systems Competition and Network Effects2,673 cited
  • 1998Social influence: Social norms, conformity and compliance.2,640 cited
  • 1999Information Rules: A Strategic Guide to the Network Economy2,560 cited
  • 1992The impact of institutional trading on stock prices2,068 cited
  • 1956Book Review: Personal Influence: The Part Played by People in the Flow of Mass Communications1,900 cited
  • 2000Customer satisfaction with services: putting perceived value into the equation1,863 cited
  • 1996Hypercompetition: Managing the Dynamics of Strategic Maneuvering1,628 cited

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  • 2000Switching barriers and repurchase intentions in services1,605 cited
  • Cited by

    • 2018Exploring Foundations for Using Simulations in IS Research25 cited
    • 2024Price and Online Advertising Efforts Competition Between Platforms in a Supply Chain Under Uncertain Market Demand10 cited
    • 2022How digital platform changing people way to buy FMCG products9 cited