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• 2010Social identity salience: Effects on identity-based brand choices of Hispanic consumers95 cited
• 2008Ethnic identity, consumption of cultural apparel, and self-perceptions of ethnic consumers79 cited
• 2008Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator64 cited
• 1998Ethnicity and Acculturation: Influences on Asian American Consumers' Purchase Decision Making for Social Clothes56 cited
• 2005Ethnicity and consumer choice52 cited
• 2011Self‐concept and the fashion behavior of women over 5047 cited
• 1999‘I Like My Shit Sagged’: Fashion, ‘Black Musics’ and Subcultures35 cited
• 2017Dressing for the Internet: A study of female self-presentation via dress on Instagram32 cited
• 2003Asian-American Consumers in Hawai’i: The Effects of Ethnic Identification On Attitudes Toward and Ownership of Ethnic Apparel, Importance of Product and Store-Display Attributes, and Purchase Intention27 cited
• 1996Acculturation Characteristics and Apparel Shopping Orientations: Chinese Students and Spouses from the People's Republic of China Residing in the Southwest23 cited
• 2022Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation22 cited
• 2020Constructing cultural identity through weaving among Ri-Bhoi women weavers: a symbolic interactionist approach21 cited