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Gender portrayals in food commercials: A content analysis of Spanish television advertisements
16 references·0 citing·44 second hop
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References

  • 1952Content Analysis in Communication Research.3,099 cited
  • 2002Media, Gender and Identity: An Introduction530 cited
  • 2000Deadly persuasion: why women and girls must fight the addictive power of advertising291 cited
  • 1975The Portrayal of Men and Women in American Television Commercials267 cited
  • 1999Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years238 cited
  • 2000The Perpetuation of Subtle Prejudice: Race and Gender Imagery in 1990s Television Advertising236 cited
  • 1998Marketing images of gender: A visual analysis188 cited
  • 2003An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements155 cited
  • 2003A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation147 cited
  • 2006Women and Media: A Critical Introduction144 cited
  • 2010Is advertising a barrier to male movement toward gender change?143 cited
  • 1999Language and Gender111 cited
  • 2007Gender Stereotypes in Spanish Television Commercials98 cited
  • 2001Interactions, Activities and Gender in Children's Television Commercials : A Content Analysis93 cited
  • 2002Implications of Using Male and Female Voices in Commercials: An Exploratory Study

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  • 1997Advertising's Effects on Men's Gender Role Attitudes80 cited
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