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Cause‐related marketing campaigns with luxury firms: An experimental study of campaign characteristics, attitudes, and donations

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References

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1998

A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned

877 cited

2000Charitable programs and the retailer: do they mix?809 cited

Cited by

2022Cause-related marketing: a systematic review of the literature64 cited
2019Cause-related marketing, brand loyalty and corporate social responsibility48 cited
2020Consumer reactions to unsustainable luxury: a cross-country analysis40 cited
2018Brand prominence in cause-related marketing: luxury versus non-luxury38 cited
2022Impact of skepticism on CRM luxury campaign participation intention of Generation Z37 cited
2020A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention34 cited
2017Exploring the interactive effects of brand use and gender on cause-related marketing over time32 cited
2020The differential motivation and context effects of cause-related marketing in the hotel industry: The moderating role of consumption value30 cited
2019Cause-related marketing: an exploration of new avenues through conjoint analysis30 cited
2022Luxurious and responsible? Consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands28 cited
2018When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermès28 cited
2020Ethical standards and perceptions of CRM among millennial consumers27 cited
2022Cause‐related marketing of luxury brands: Nudging materialists to act prosocially24 cited
2024Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context23 cited
2021The importance of fit: a predictive model of cause marketing effects21 cited
2020Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns21 cited