References

• 2003Customer satisfaction and loyalty in online and offline environments1,560 cited
• 2004The relationship marketing process: communication, interaction, dialogue, value1,028 cited
• 1995The One to One Future: Building Relationships One Customer at a Time696 cited
• 2002Permission-based mobile advertising595 cited
• 2001Antecedents of Commitment and Trust in Customer–Supplier Relationships in High Technology Markets537 cited
• 2004Diffusion and success factors of mobile marketing509 cited
• 2003Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1]491 cited
• 1992Exploiting Niches Using Relationship Marketing464 cited
• 2002M-business: the race to mobility336 cited
• 2004The impact of information technology deployment on trust, commitment and value creation in business relationships274 cited
• 2005Can we predict customer lifetime value?248 cited
• 2002Wireless digital advertising: nature and implications220 cited
• 2001Customer retention: a potentially potent marketing management strategy126 cited
• 2000The direction of marketing relationships100 cited
• 2003Relationship marketing in an international context: a literature review