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ArticleRelationship Marketing and Sustained Competitive Advantage

W. Glenn Rowe1998

Article1998

Relationship Marketing and Sustained Competitive Advantage

W. Glenn Rowe · James G. Barnes

87 citations·0/0 files stored·Journal of Market-Focused Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Customer churn and segmentation

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1984A resource‐based view of the firm 2003The Theory of Economic Development 1995The Theory of the Growth of the Firm 1989Asset Stock Accumulation and Sustainability of Competitive Advantage 1978Vertical Integration, Appropriable Rents, and the Competitive Contracting Process 1990Zero defections: quality comes to services.

Cited by

2008The Dynamics Underlying Service Firm—Customer Relationships 1999Retention sans frontieres: issues for financial service retailers 2003Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective 2004Customer retention in retail financial services: an employee perspective 2002Relationships and technology: strategic implications 2005Effects of market orientation on business strategic behaviour

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Details

Year1998

Typearticle

Published1998-09-01

VenueJournal of Market-Focused Management

ISSN-L1382-3019

Languageen

Citations87

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1023/a:1009707818053

openalex_workW186611331

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